Virtual Event Company
Authority Led Webinars
Who We Work With
We're proud to be a globally small enterprise that works with medical and healthcare organisations that want to use webinars to attract the right decision-makers, strengthen credibility and convert engagement into measurable revenue.
Why Work With Us
Webinars are proven to be the most successful channel for demand generation. They bring the right people into the room, educate them about your solution, and build the credibility that leads to real commercial conversations.
We make sure you make the most of that opportunity.
The Right People in the Room
We get clear on the objective - who needs to be there, what they need to understand, and what conversation should happen next.
Conversations That Continue
The real value of a webinar is what happens afterwards.
We help ensure there is a clear path from attendance to meaningful follow-up.
Professional Delivery You Can Trust
We’re committed to ensuring your Webinars run smoothly, giving you peace of mind that everything will be delivered to your standards.
A System You Can Use Again and Again
This is about building a structured approach you can repeat to educate your market and create commercial opportunities.
Sessions That Keep People Engaged
The best webinars deliver an experience that makes people take notice. We create sessions that are relevant, engaging and worth the audience’s time.
Real Commercial Impact & Results You Can See
We focus on outcomes, not just activity - helping your webinars create engagement, conversations and measurable commercial outcomes.
About Applause
Applause was founded in 2022 by Imogen Rayner.
After more than two decades working with organisations ranging from large corporations and blue-chip companies to growing businesses, Imogen developed deep experience in innovation, marketing and commercial growth within fast-moving environments.
During that time, one channel consistently stood out for its ability to educate markets, build credibility and generate meaningful commercial results: webinars - widely recognised as one of the most effective channels for demand generation.
Applause was created to help organisations use webinars strategically and effectively for building authority, engaging the right audiences and supporting business growth.
What We Do
Our primary focus is Strategic Webinar Growth.
We partner with organisations to design, launch and optimise webinars that attract the right decision-makers, strengthen credibility and create the conditions for meaningful commercial conversations.
Alongside strategy, we provide professional webinar production and Zoom technical support, ensuring every session runs smoothly, confidently and to the highest professional standard.
With thousands of hours of webinars and online events delivered, we enable organisations to communicate clearly and confidently with their audiences and turn webinars into meaningful business results.
Imogen x
Meet Us
Imogen Rayner
Lisa Heleniak
Host Your Online Events with Us
Our Services
Strategic Webinar Growth
For organisations wanting to scale webinars into a consistent lead generation channel.
Zoom Production & Technical Support
For organisations who want their webinars run seamlessly.
Zoom Training
For organisations wanting to run webinar delivery in-house.