Client Results

See how organisations use strategic webinars to engage their audiences, generate leads and drive growth.

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FEATURED CASE STUDY

Generating High-Quality Leads From Urgent Care Providers

218

Registrations

(Target 100)

71%

Attendance

(Industry Standard 30%)

92%

Audience Retention

Senior Clinical Leaders & Investors Attended

Challenge

TrueTest Medical / Lumos Diagnostics wanted to run their first independent webinar to raise awareness of FebriDx®, a rapid point-of-care test that helps rule out the need for antibiotics in just 10 minutes.

Their goal was to attract Chief Medical Officers and Clinical Directors from urgent care organisations across North America and generate meaningful follow-up conversations.

However, they had limited experience running their own webinars and needed guidance on strategy, marketing and delivery to ensure the webinar attracted the right audience and delivered a professional experience.

Our Approach

We worked with the team to design a strategic webinar that would attract and engage the right audience.

This included:

  • Strategic webinar positioning aligned to commercial objectives
  • Target audience definition and precision messaging to attract decision-makers
  • Integrated webinar marketing strategy across LinkedIn and email
  • Content strategy to support promotion and maximise registration performance
  • High-conversion webinar structure designed to drive engagement and retention
  • Professional platform setup and seamless end-to-end delivery
  • Speaker coaching to ensure confident, credible and engaging delivery

Our focus was to ensure the webinar was both professionally delivered and strategically aligned to their goals.

Results

The webinar significantly outperformed expectations and attracted exactly the right audience.

Reducing Diagnostic Uncertainty Webinar
January 8, 2026

  • 218 registrations (target was 100)
  • 71% attendance rate (industry average ~30%)
  • 92% audience retention
  • Attendance from key decision-makers in urgent care organisations
  • Strong interest generated around FebriDx®

Client Feedback

“Working with Applause was extremely valuable. They brought both strategic insight and practical execution, ensuring our webinars were professional, well organised and aligned with our goals.

Registrations more than doubled our expectations and, importantly, attracted exactly the right audience, leading to meaningful conversations with the people we wanted to reach. Webinars — and Applause — are now a key part of our growth plan.”

Amelia Stephens
VP of Marketing & Business Development
TrueTest Medical / Lumos Diagnostics

TRUSTED BY ORGANISATIONS WORLDWIDE

What Our Clients Say

“Applause brought a whole new marketing channel to life. Our first webinar delivered results beyond anything we expected.

80 registrations, 85% attendance and a strong pipeline of new clients.”

 

Steven Kim, Talentscope

“  Working with Applause changed everything. What started as a daunting challenge quickly turned into a genuine business opportunity. They didn’t just help us host a webinar — they transformed our approach to market engagement  ”

Strategic Sherpas

 “Imogen is a true professional across all aspects of her work. She brings focus, dedication and attention to detail to every project, resulting in consistently successful outcomes.”

 

 

Mo Al Natour, Precious Media

“We brought Imogen on board to support a series of high-profile webinars where there was no room for technical issues. Imogen was responsive, reliable and completely dedicated to our needs. Her expert knowledge gave us total confidence”

Keith Muma, Executive Council

“ Imogen was proactive and instrumental in ensuring our first 3-day Online Summit ran smoothly and professionally. We would highly recommend her to any organisation delivering a Zoom Events project.”

Sophie Lock, Low Carbon Homes

“ Imogen has been proactive, organised and instrumental in delivering our events successfully.

Fantastic to work with - we would highly recommend her.”

 

Chris Smith, AVVA

“ Imogen and Lisa stepped in at short notice and helped us deliver a very successful two-day online conference for our members. Professional, positive and a pleasure to work with.”

 

Claire Pestana, ACP

“Everyone was asking for the webinar link to share with their whole district. You transformed our session and really woke people up”

 

 

 

Britany Covalt, STEM

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